SMS Marketing strategies are quite in-trend these days due to their high conversion and open rates. One of the most used and practised SMS strategies is Transactional SMS. In this article, we will discuss the ultimate goal of Transactional SMS along with some effective examples.
Transactional SMS are those SMS that are sent by businesses or organizations to aware or inform the customers or targeted audience about their account’s activity or transactional activity. Let’s have a look at some of the types of Transactional SMS:
Welcome messages – The transactional SMS that is sent by the business or organization to welcome or onboard their customers or prospective consumers are termed as welcome messages. These SMS are sent when the user or the consumer signs up for an account. In such a case, businesses send them welcome SMS to greet them and widen communication channels between themselves.
Order confirmations – The SMS or text messages that are sent by the business or organization to aware their customers about the order confirmation and details are termed as order confirmations SMS. These types of transactional SMS help consumers to track the orders placed by them.
Shipping updates – The transactional SMS that is sent by the business or organization to aware their customers of the shipping updates are termed as shipping updates messages. These types of transactional SMS help consumers to track the shipping activity of the orders placed by them. These messages help create a seamless order delivery process through systematic SMS shipping updates.
Appointment confirmations – The transactional SMS that is sent by the business or organization such as hospitals, dentists, or makeup artists to aware their customers of the appointment confirmation are termed appointment confirmation messages. These types of transactional SMS help consumers to ensure that the appointment has been made with the required details. These messages contain the venue, time, and date of the appointment made by the consumers.
Booking reminders – One of the best ways to improve now shows in your booked appointments, is to trigger booking reminders messages to the targeted audience. These messages are sent to the customers who have previously booked the appointment and are expected to arrive in a day or so. These types of transactional SMS help businesses to increase their ROI by decreasing or lowering the no show rates of consumers.
One-Time Passwords – One of the most critical transactional messages are OTP or One-Time Passwords messages. These messages are sent by the organization or businesses to add an extra layer of security before completing the customer's transactional action. These transactional messages are used to secure the sensitive action and activity done by the customers such as verifying account sign-in related actions, payment confirmation, and more.
Transactional SMS undoubtedly can do wonders in expanding businesses and amplifying their customer service experience. - ValueFirst's
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