We are in an era of nonstop marketing—be it through TV, the internet, or email—the busy sales seasons like New Years and the Holidays can overwhelm consumers everywhere. With the constant barrage of irrelevant ads that don't speak to their specific needs, it’s no wonder people want to tune out, putting their phones, radios, and TVs on mute until the rush dies down. As an eCommerce business, it’s crucial to stay ahead of this by diversifying and personalizing your marketing approach to match what your customers truly care about.
Understanding the Need for Conversational Marketing During Peak Sales Periods
Conversational marketing is a two-way communication approach that uses online chat tools to create meaningful interactions with customers. Unlike the overwhelming flood of information during peak sales times, it’s about connecting in a more personal, human way. Instead of bombarding your audience with generic ads, you should be aiming to engage them in a conversation that feels familiar and tailored to their needs.
In practical terms, this means reaching out on the channels they prefer, at times that work for them, and with offers that feel relevant. This strategy not only boosts engagement but also increases the likelihood of turning prospects into loyal customers.
Why WhatsApp Should Be Your Go-To Marketing Channel
WhatsApp’s numbers speak for themselves: it has over 5 billion downloads across iOS and Android, making it the most popular messaging app globally. But it’s not just about reach—WhatsApp boasts higher engagement rates than traditional email marketing. A survey of over 1,000 people revealed that checking messages is the most common activity for mobile users, and 90% admit to checking their phones within 30 minutes of waking up. WhatsApp newsletters see open rates of 98%, with click-through rates ranging from 45-60%.
Given these stats, it’s clear that WhatsApp should be a key part of your marketing strategy in 2024 and beyond. Those who are ahead of the curve are already leveraging WhatsApp to enhance their eCommerce experience—making now the perfect time to jump in before it becomes mainstream.
How to Use WhatsApp as a Marketing Channel During Peak Sales Periods
During high-traffic sales events like Christmas or New Years, WhatsApp Business lets you schedule messages to notify customers about your sale. You can also send images and videos, making your promotions more dynamic and engaging. In fact, businesses using WhatsApp have seen customer engagement rise by up to 35% compared to traditional email marketing.
An additional perk of WhatsApp? No dreaded spam folder. For now, WhatsApp doesn't have a spam folder, which means your message has a much higher chance of being read. However, it’s important to note that users can still block numbers they don’t wish to hear from. You’ll also need their consent to send messages at key times, and keep your messages short, relevant, and to the point.
Examples of WhatsApp Promotional Messages for your Business
1. WhatsApp Carousel Messages
You can now send Carousel messages on WhatsApp to your customers with Clickable buttons (Quick Reply and CTA buttons) through our platform. You will be able to easily up to 10 products to your customers in a carousel format as well as have them purchase your products right on WhatsApp through the WhatsApp Pay integration.
Here's a sample WhatsApp Carousel Template:
Body text:
Hey Shivam,
The Urban Studioz Winter Collection is up for grabs!!
Order today and get a chance to win Rs 1000 Shopping Voucher
Carousel Card 1: Fresh Arrival - Long Coats, Sweatshirts for women
Carousel Card 2: Fresh Arrival - Tie & Die Hoodie Sweatshirts for Men
Carousel Card 3: Winter Joggers at FLAT Rs 999
Carousel Card 4: Oversized Gaphic Hoodies at FLAT Rs 899
CTA Button: Buy Now
Quick Reply Button: Show more
2. Multi-Button WhatsApp Promotion Message
As the name suggests, the multi-button message allows you to Send up to 10 Clickable buttons in one message to your prospects including up to 3 CTAs and up to 10 Quick Reply Buttons.
Here's a sample WhatsApp Multi-button promotion message Template:
Hey {{1}}! 👋
Hope you're having a fantastic day! We're super excited to share something special with you. Our newest collection has just dropped, and it's all about celebrating your unique style and comfort. Whether you're a trendsetter or a comfort seeker, we've got something just for you.
Ready to explore? Here are some quick options to get you started:
Quick Reply Buttons
You can further create a Chatbot Flow whenever someone clicks on the button and show them your range of products & services.
3. Festive Wishes + Promotional Message
Whether it's Holi, Diwali, Christmas, Eid or more; what better way to boost your sales than by sending festive wishes to your users along with an enticing offer that makes them click the button & purchase from your store.
Here are some ready to use Festive WhatsApp promotional messages to boost your sales 3x this festive season:
1. Hey [Shivam], 😃👋
[ValueFirst] wishes you a very [Happy Diwali]. ✨🎉
We are glad to have you with us. On the special occasion of [Diwali], we have an exclusive offer for you. 🤩
Avail [10%] discount on any [Upto 10,000 contacts] purchase. 😍
Hurry, offer valid only till [May 7, 2022] ⏳
Apply Code: [DISC10]
CTA- Buy Now
2. Hey [Yatharth], 😄Here's a Christmas treat you won't forget. Get FLAT 50% off up to Rs 200 on selected items.
Hurry! Sale ends at midnight today.
URL Link - [https://vfirst.com/] (Add your own URL)
4. Loyalty Programs
Loyal customers are 10x more important than new buyers. You can reward your loyal customers by providing unique offers, loyalty rewards & early sales access. Here are a few WhatsApp template message samples for Loyalty programs:
1. We just wanted to say thanks for being a valued customer for over [4 years]! 😉✨
As a token of appreciation, get [30% off] on your next purchase with us. 😍
With Love, [ValueFirst]
2. Special E-Gift Voucher for you😍Applicable on *[All Brands of Coffee]*.
Apply Coupon Code [ASE34] and get Flat [Rs. 200] off. 🔥
Valid for Today only. Hurry Up!! ⏳
T&C Apply*
CTA- Buy Now
5. New Product Launch WhatsApp Message
95% of new Product launches fail!
The major reason behind this is a lack of reach & effective product marketing!
With a 98% open rate & up to 60% click-through rate, WhatsApp is the perfect place to get the word out about new product launches.
Here are a few WhatsApp template message samples for new product launches:
1. Hey [Shivam]
The day is finally here😍! [Hair Curler] is officially launched & is available on our website. 🔥
Place your order today for guaranteed shipping in [one day]⚡️
CTA- Buy Now
2. Hey [Kamlakshi], 👋😇
Good News! 😍
[Skullcandy] is introducing its new product - [Headphones] to help you [enjoy music to the fullest]. 😎
Be one of the first [20] to order & win [Rs. 2500] gift card! 🤩
CTA - Check it Now
3. Hey [Mohit],👋, based on your last purchase of our [Cappuccino Coffee], we think you’d love our [Americano]😉
Use code [DISC10] for [10% off]. Make it yours now👇
CTA- Shop Now
6. Feedback + Promotion Offer Message
A nice way of pushing promotional template messages on WhatsApp is via the Feedback Loop strategy.
When a customer gets hold of the product, send in a clickable feedback form.
When they reply, your WhatsApp chatbot will continue the conversation with them, and directly send them a coupon or a discount code or a promotional message that will increase the sales.
Example:
Hello [name], 👋😇
We hope you liked the [Product name] you purchased on [Date].✨
Can you share your experience with us? We would love to hear from you.
Simply choose from the options below👇
Quick Replies - I'm Happy, I'm very Happy, Not satisfied
After the users provide feedback, have your WhatsApp Chatbot automate a promotional message as shown in the image above.
7. Follow-up WhatsApp promotion Message
This WhatsApp promotion message is a follow-up message for existing customers who haven't purchased for long or people who have shown interest in your products/ services.
You can send them a message which doesn’t sound promotional at all. Just frame a message in such a way that it looks like you have been in touch with the customer and now, you are just following upon them.
Example
1. Hi [User Name], Thanks for being a valuable user of ValueFirst’s Platform. We just noticed you haven't yet applied for WhatsApp Business API.
Well, Our Unlimited Period Validity Pricing is coming to an end in the next 5 Days. Choose any plan and get WhatsApp Business API Approval included along with 2 Agent Dashboards and all features included.
Cheers, [ValueFirst]
You can also share a gentle reminder email in case the user does not respond or if they are currently unavailable on WhatsApp.
8. Abandoned Cart
One of the main issues the E-commerce industry faces is abandoned cart problems. When a user adds items to the cart, fill in all the information but drop them off before making the purchase. It happens often.
Whenever this situation arrives, the chatbot will nudge them with a message on Whatsapp regarding the items added to their cart with a CTA link of the payment portal of the website.
This technique recovers 40-60% of abandoned cart issues and in turn, increases sales.
Here are a few more Abandoned Cart WhatsApp Message Templates:
1. Hi [Shivam]!👋
The awesome products😍 from *[Mama Earth]* are waiting to be yours!
Get your products here👇
CTA- Buy Now
2. *YOUR CART IS WAITING*⏱
*[Shivam]*, you added an item to your cart but haven’t completed your purchase. You can complete it now while it’s still available. ⏳
CTA- Complete Order
9. WhatsApp Promotion Message - Order Confirmation + Upsell
Another way to send your user a discount coupon is to send them an order confirmation. Most people will start replying and ask queries about their orders regarding delivery dates or some other. At this point, the chatbot will resolve their query and send them a coupon or discount code for their next purchase. Also, this is a great opportunity to upsell the products.
ValueFirst’s chatbot is contextual. So, it will catch the user’s interest and start recommending them products related to their latest orders, increasing the chances of upselling.
Here is an example of an Order Confirmation Template:
Hi Tanishka,
Your order is confirmed. 🎉
Great news! We have received your order #10094 amounting INR 9877.
Your Order is on its way. You can track your shipment details or track your order by clicking on the button below.
While your order reached you, why not check some amazing products in our store?
Select from an option below
1. Products that are rich in Vitamin C
2. Products that are rich in Vitamin D
3. Products that are rich in Vitamin E
10. Use WhatsApp as a Landing Page
In this method, we will use Whatsapp as a landing page. We can shoot SMS/Email Campaigns to all our users with a CTA link, bringing them to the Business’s Whatsapp page.
Once the user opens their WhatsApp, there will be a pre-filled message on behalf of the user, and they just have to click on the send button that will initiate the conversation with the chatbot.
And, during this conversation, the chatbot or any human agent can offer the user a discount, coupon code, or any other kind of promotional message.
Example: Sending through SMS/Email Campaigns -
Hi Gautam, We are active on WhatsApp now. Connect with us at https://wa.me/919xxxxxxxxx
And once they connect with you on WhatsApp, you can continue the conversation.
11. Product Updates WhatsApp Promotion message
WhatsApp allows businesses to send a few template messages such as product updates or premium updates. As soon as the user reverts to your updates, the chatbot can take over the conversation. Now, the engagement has started.
While engaging in the conversation with the user, the chatbot can offer them discount coupons or other promotional events.
For example:
Hi [Tanishka], Thank you for showing interest in WhatsApp Business API by ValueFirst. Here are the details of the same :
Price: Free with any plan
Validity: Unlimited
You can complete your order by clicking on the link below!
In case of any query, you can contact us directly.
12. Cross-selling WhatsApp promotional message
65% of the company's business comes from existing customers. Thus, it's important to re-engage your existing customers to get your business going!
Cross-selling is the #1 Marketing strategy to re-engage existing users & convert them back to customers. Basically, these are users who have purchased one of your products.
If you have more products to offer, cross-sell & boost your sales. Here are a few WhatsApp promotional message samples for Cross-selling to your existing customers:
1. Hey [Gautam] 👋😇
[Rage Coffee] will be delivered soon. 🚚
Just had a thought that you might like *[Coffee Mug]* with *[Coffee]* 😉. Here's a special offer so that you can enjoy your purchase. 🤩
Use Code *[DISC10]* at the time of checkout for instant *[10% Off]*.
CTA- Buy Now
2. [Ajay], Thanks for purchasing the [Vivo Smartphone]! 😇
As a loyal customer, we’d love to recommend some other [Vivo] products! ⚡️like [Earphones]
Would you like to know more about these products? 🤔
Quick Reply Buttons - Yes, No
Key Benefits of sending Promotion & Advertising messages on WhatsApp
Here are the benefits of sending promotional messages on WhatsApp:
At ValueFirst, we simplify the process of using WhatsApp for marketing. We provide a unique platform that transforms simple WhatsApp messages into rich, personalized communication channels between you and your customers, opening up new possibilities for engaging and converting your audience.
