Everything You Need to Know About the WhatsApp Business Green Tick

The WhatsApp Business green tick is a badge awarded by Meta to verified business accounts, helping users distinguish between real businesses and impostors. Brands that earn this badge can expect a positive impact on their business. Wondering how to apply for this green tick badge? Here’s a detailed guide.

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What is the WhatsApp Business Green Tick?

The WhatsApp Business green tick is a certification mark given to verified business accounts. This green checkmark appears next to the business name and signifies that the account has been officially certified by WhatsApp. This badge helps users easily identify authentic business accounts and establishes a credible image, essential for medium and large businesses aiming for long-term brand development.

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Advantages of the WhatsApp Business Green Tick

1. Enhanced Image: Verified businesses display the green tick next to their name instead of just a phone number, creating a formal and trustworthy image for customers.
2. Increased Trust: The badge indicates that the business is legitimate, validated, and authentic, ensuring customers can interact with confidence.
3. Improved Visibility: The green tick makes your brand profile more visible in WhatsApp search results.
4. Increased Security: Verified accounts receive proactive impersonation monitoring, helping to prevent fraudsters from pretending to be your business.
5. Prioritized Support: Verified businesses get priority support from Meta.

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How to Obtain the WhatsApp Green Tick

To qualify for the WhatsApp green tick badge, your business must meet the following criteria (as a WhatsApp Business API customer of ValueFirst): .

• Use the WhatsApp Business Platform (API): Your account must be on this platform.

• Account Verification by Meta: Your account needs to be verified by Meta.

• Enable Two-Step Verification (2FA): This adds an extra layer of security.

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Your business must be notable. A notable business is a business that has a high quality website, is visible and is frequently searched according to Meta. To increase your chances of becoming verified, adding 3-5 media coverage links from news articles or magazines will help your case. It should be noted that paid promotional content is not considered valid for assessment.

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Steps to Take if Your Application Is Rejected

If your application is rejected, here’s what you can do:

1. Understand the Decision: The verification decision is made by WhatsApp's official evaluation team, and service providers like ValueFirst have no influence over this process. Ensure all submitted content is accurate and relevant.
2. Reapply After 30 Days: If not verified initially, this does not impact your ability to use WhatsApp Business for messaging. You can reapply after 30 days.
3. Address Reasons for Rejection: Identify and correct any issues that led to the rejection, such as inaccurate company information, and apply again.
4. Check Industry Restrictions: Some industries, such as gambling, drugs, weapons, tobacco, alcohol, and pharmaceuticals, are not eligible for the green tick badge. Refer to WhatsApp’s Business Policy for detailed requirements.

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WhatsApp Business via ValueFirst

ValueFirst is a certified WhatsApp Business Solution Provider (BSP) with over 20 years of experience in international cloud communication. As a BSP, ValueFirst offers direct API access to the WhatsApp Business Platform, facilitating easier integration for your business. Recognized as a WhatsApp Business API Premier level BSP, ValueFirst supports businesses in accessing the WhatsApp Business Platform compliantly and maximizing its benefits.

For more information about the WhatsApp Business Platform, feel free to contact us!