Personalization matters more than ever.
Increase Brand Awareness
Emails are a powerful way to spread the word about your product or service. Leveraging this platform helps in creating brand awareness, generate revenue, or improve customer retention/loyalty.
Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention. Anytime you tell a customer that he can save money, you’re likely to get his attention.
Consumers end up being more engaged with your business when they get personalized recommendations or offers suited best to their needs. From increased sales to improved reputation, effective emails can bring business success.
How it works?
Attracting New and Repeat CustomersEmail can be a fast, flexible, and cost-effective way of reaching new customers, and retaining existing customers by recommending products, giving sale offers and discounts.
Transform Prospects into ClientsHave an offer to promote? People will click on links and follow your call-to-action immediately. Recommend products, nurture the customer relationship post-transaction, and also encourage future purchases.
Get Personal49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis. Whether it's addressing by name or remembering their birthday, you’ll increase conversion rates and average order values, save time, and gain valuable insights.
Meet Goals FasterBusinesses often have weekly, monthly, quarterly, or yearly sales goals. A promotional email will help position your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you.
Increased Revenue88 percent of Millenials use a smartphone to check emails. Use this platform to send emails like recommended for you, who bought this item also bought, related products, best sellers, seasonal offers and so on can increase the order value
Boost ReputationA well-planned, seasonally relevant focused on themes, and solution-oriented promotion will entice people to try your product or engage with your business in a new way. This builds a better brand image in the market.
Create DifferentiationA brand needs to be different to survive, email marketing can be a way to make a brand stand out from the crowd. When you launch a new product or ask customers to engage with your business in a new way, this sets you apart from your competition.
Convince ProspectsNobody wants to miss out on a good opportunity. Emails with compelling subject lines offering limited-time offers, free shipping, subscriber-special, product launch, new arrivals, seasonal campaigns, and campaigns can increase conversions in no time.
Increase Response RatesOver 50 percent of respondents say that they buy products from marketing emails once a month. with targeted and personalized emails, build meaningful relationships with your customers, and improve response rates.