Sophisticated retailers are evolving how they evaluate stores and optimize their network. For example, cutting-edge data sources can be used to get a detailed view.
Around 45 to 50 percent of retailers have plans to prioritize a mobile app or point-of-sale experience this year, and several companies have accelerated their efforts.
Customer expectations are rising for digital channels along measures such as site speed, stability, and delivery times. To keep pace, retailers are already innovating.