P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
- Target group asset building
- Acquisition and Retention
- Digital Sampling
- Consumer Segmentation
- To Enroll top-selling retailers amongst approximately 600,000 retailers from 4 states, 9 sites & 250 branches
- To bring measurable accountability in the sampling activities for retailer and consumer for the distributed samples
- To upgrade the free sampling model into a revenue generation sampling model
- To introduce a no-cost integrated communication between retailer and the consumer
- To keep the voice as the primary mode of communication for the retailer and the consumer
iTrail Digital Sampling
The iTrial platform is designed to support sampling activity in India 2 and India 3 traditional retail stores where retailers are able to distribute samples to walk-in customers. The main channel for communication is Voice (IVR) with SMS as the secondary medium. The integrated system uses a missed call/call back technique, and is thus zero-cost to both the retailer and the consumer.
The Best P&G campaign and 8 years& running…
99Mn+ Product Sampled
Products used in itrail Solution:
- Surbo is an Innovative and interactive conversational AI platform by ValueFirst. With trained chatbots, Surbo helps brands automate their day-to-day conversations between the brand and the consumer. Moreover, it can be integrated with other communication channels like Email, SMS, and Whatsapp in order to add uniformity to consumer engagement.
- Digital Engagement as a solution from ValueFirst.
- Identify and connect target groups at scale.
- Ensure continuous engagement with the customer for product/service awareness & increased sales using multiple communication channels.
- Obtain deeper insights to build sustainable customer relationships.
- Motivate and inspire customers for repeat purchases.
- Build a segmented database of consumers for re-targeting.
- Increase market share & distribution reach.