Angel One is an Indian Stockbroker firm established in 1987. The company is a member of the Bombay & the National Stock Exchange. They have a network of about 8500 sub brokers & franchise outlets in almost 900 Indian cities.
Backed by World Bank, is one of the largest independent full service retail broking houses in India. It is considered as a home to the independent database on the web covering the Indian online brokerage industry. sits over 5 million registered clients & 11000+ authorized persons.
- Holistic Customer Engagement
- Top of Mind Recall
- New Business Opportunities
- Personalization in Email Strategy
- Scalable Customer Engagement
- Reliable Deliverability
The ValueFirst Solution:
The pandemic had speeded up new investors entering the stock market. We worked closely with the team to take this opportunity head on. Our approach was two-fold:
We promoted new investment opportunities & stock market know-hows in a more meaningful way.
With our in-house delivery experts, practical CTAs, and segmented audience, we created multiple campaigns to conduct ABXY testing.
The Email Strategy
- We created hyper personalized mailers with personalized name, subject line & email content.
- We launched 25 unique campaigns all backed by success measuring algorithms.
- Our teams ensured high IP reputation with a 45 day IP warm up exercise.
- We performed Day on Day testing to ensure the inbox placement and creative rendering
- Our experts did weekly reviews with the team at Angel Broking to suggest innovative solutions to optimize their campaigns.
- Our advanced bounce management & email validation extensions ensured a cleaner list of subscribers. Our support engineers constantly monitored blacklist and IP to keep delivering emails.
- 2.5 Million+ Emails successfully delivered
- lead Generation scaled 200x within 2 months
- Above 90% Inbox placement
- 10% increase in average open rates