March 2007, India: ValueFirst has raised the bar in mobile data services by achieving a clear throughput of 1 million messages per hour.

ValueFirst, a leading player in the field of enterprise mobile messaging, with operations in India, Middle East, Nigeria, Pakistan, Romania Sri Lanka, and the UK, and over 600 enterprise customers crosses a significant barrier in enterprise mobile data services by scaling up its messaging infrastructure to send 1 million messages in an hour.

ValueFirst services enterprise customers from various verticals like Insurance, Banks, Stock brokers, FMCG, Pharmaceuticals, Portals, Supply Chain, Manufacturing, Consumer Appliances, IT Infrastructure, BPOs, Hospitals, Schools, Travel companies and Hotels.

ValueFirst appointed Mr. Sunil Jain as the COO at the beginning of 2007. Mr. Sunil Jain is a senior information technology executive with nearly 20 years of comprehensive experience in global organizations. He has demonstrated strong organizational leadership, analytical, communication and hands-on project management skills in turnkey Banking, Insurance, IT and IT integration projects. Prior to joining ValueFirst, Sunil was Delivery Head for a large MNC. "This magical improvement in the throughput, in a short span of two months can solely be attributed to the expertise and experience which Mr. Sunil Jain brings along with him", said Mr. Vijay Shukla, Country Head.

"Necessity is the mother of invention. We were under tremendous pressure from one of our clients to scale up our infrastructure to 10 fold. I am glad that team exceeded the expectation of the client and has delivered them what was promised", said Mr. Vish Bajaj, CEO.

The next generation mobile messaging services will spawn a community around them and hence the mobile data traffic is expected to grow exponentially. Already ValueFirst is observing that all its clients with a business model centered on a community are growing very fast. Enterprises have a need to deliver critical messages with very stringent SLAs. ValueFirst has lived up to the expectations of its clients by providing them services with least downtime and on-time delivery.